Clean Town & Country
How a St. Louis cleaning company serving two vastly different markets — luxury residential homeowners and commercial post-construction contractors — built dual automated pipelines that drove 60% revenue growth in under a year.
By the Numbers
Contractor Response
48 hours
4 hours
Automated quote requests
Google Reviews
8 reviews
89 reviews
In 8 months
Commercial Contracts
3 partnerships
15 active
5x growth
Residential Recurring
20 clients
75+ clients
Weekly/bi-weekly
Revenue Growth
Flat
+60%
Year-over-year
The Challenge
Serving two very different markets — luxury residential homeowners and commercial post-construction contractors
No unified system to manage leads, quotes, or follow-ups across both audiences
Contractor quotes taking 48+ hours — losing commercial jobs to faster competitors
Only 8 Google reviews with no system to ask customers consistently
The Solution
Dual-Pipeline CRM Setup
Separate pipelines for luxury residential and commercial contractor leads with tailored stages
Automated Contractor Quote Requests
Instant intake and automated quote generation for commercial post-construction projects
Audience-Specific Review Sequences
Personalized review requests tailored for luxury homeowners vs. commercial partners
Missed Call Text-Back with Smart Routing
Audience-specific messaging — different responses for homeowners vs. contractors
8-Month Transformation
Dual-Pipeline Setup
Two separate CRM pipelines configured: one for luxury residential leads, one for commercial contractor partnerships. Missed call text-back activated with audience-specific messaging.
Contractor Automation Live
Automated quote request system launched for commercial leads. Response time dropped from 48 hours to under 8 hours. First new contractor partnerships signed.
Review Engine Activated
Separate review sequences for residential and commercial clients. Luxury clients receive personalized follow-up. Commercial partners get professional review requests.
Pipeline Refinement
Follow-up sequences optimized based on data. Contractor response time dropped to 4 hours. Residential booking conversion rate increased 25%.
Scaling Both Markets
50+ Google reviews. 10 active commercial partnerships. Residential recurring clients doubled from 20 to 40+. Revenue tracking 35% above prior year.
Market Leadership
89 Google reviews. 15 active commercial contracts. 75+ weekly/bi-weekly residential clients. 60% year-over-year revenue growth achieved.
Real Client Reviews
“Hands down the best cleaning service in St. Louis. Meticulous, professional, and they always go the extra mile.”
“We hired them for post-construction cleanup and they transformed the space. Fast, thorough, and incredibly responsive.”
“Having separate automations for our residential and commercial clients was a game-changer. Contractors get fast quotes, homeowners get luxury follow-up. One system, two pipelines.”
Clean Town & Country
St. Louis, Missouri
Serving Multiple Markets? We Can Help.
Book a free strategy call and we'll design a custom automation stack that handles every audience — so you can focus on delivering great work.